How To Create An Effective Linking Strategy To Promote Your Web Site

Linking Matters: How To Create An Effective Linking Strategy To Promote Your Web Site

An excellent 33 page white paper on how you create an effective linking strategy to promote your web site. This paper, written by Ken McGaffin and Archie Binnie, and kindly sponsored by mcgaffin.com, gives a non-nonsense and practical guide to increasing the flow of valuable traffic to your site by following a sound linking strategy.

The contents are as follows:

1. Introduction
2. Why Linking is Important
3. What is a linking strategy?
4. Some Linking Myths
5. Step-by-Step Linking Strategy - Part One
6. Step-by-Step Linking Strategy - Part Two
7. Step-by-Step Linking Strategy - Part Three
8. Calculating ROI
9. Web References
10. Our Linking Strategy


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